Whatsapp Lead Generation –
It is very unlikely to come across someone who hasn’t heard of WhatsApp, except of course, for the older generations in underdeveloped societies who have little or no access to digital information.
But over the past few years, whatsapp has grown to become one of the best messaging platforms to connect with friends and families and as time progressed,whatsapp business was introduced to take mutual communication a step further while improving the operations of growing businesses across the world.
It went a long way to create a family-like connection between business owners and their customers.
Years later, after Whatsapp business became popularly known and accepted by brands, almost every business I know leveraged on the platform to serve their already existing customers, but there was always a need to expand, meet more clients and close more deals hence the need for a whatsapp lead generation system.
So many people have generated killer strategies that worked wonders and others terrible hacks that totally shut down businesses but In this blog post, we hope to bridge a sensible gap between these two sides of the coin.
I’ll be giving you my ultimate guide to generating leads and profit nonstop using whatsapp.
Whatsapp Lead Generation : Ultimate Guide
For the purpose of educating you better, let’s properly understand what whatsapp lead generation means.
What Does Whatsapp Lead Generation Even Mean?
A whatsapp lead generation is more like a pre planned system you put in place as a business owner to encourage potential customers to reach out and start a conversation
This allows you get important information about them and while you take them through your sales funnel
It’s a two way dimensional thing and looks more like extending a hand of friendship in order to form a valid business relationship much later.
Even now that you know what whatsapp lead generation means, why should you even consider integrating it into your business? Here are some benefits you might want to consider :
Benefits Of Whatsapp Lead Generation
- Competitive Advantage :
Before now, there were tons of other messaging channels like SMS, Yahoo and even some conventional ones like email. Forget the first two because I know you can’t remember the last time you opened your yahoo mail to send a message to your mother or picked your device to type a lengthy SMS to a new prospect.
Email on the other hand is still a rather conventional way of messaging but according to a report given by gated research, 67% of people feel overwhelmed by their email inboxes. I find this relatively true because 90% of the time, my mails are so much and so clustered that I don’t know where to start so I just ignore them altogether.
In some way, it makes email an ineffective means of communication.
Whatsapp on the other hand remains very relative, allowing you to stand out and make a better professional impression on a personal level. While your competitors use other traditional means of communication, Do well to leverage on whatsapp while you still have the chance.
2. Great place for lead nurturing and sales
With whatsapp, you can streamline your lead nurturing processes. By streamline, I mean it takes some of the pressure of nurturing from you and replaces that with speed and better customer service.
It has a way of easing a lot of burden because whatsapp business was designed to allow the integration with AI chatbots, CRM systems and API’s to enable you to easily send out automated responses, follow-ups, personalized messages, and timely responses.
It just makes the whole sales process faster and ensures that your customers are well taken care of.
3. High response rate
The world has moved from where it used to be, long before now, If we wanted to make enquiries about a certain issue, we could send a letter and wait for days to get a response sometimes even weeks and we wouldn’t mind but in today’s world, the reverse is the case because of how fast paced our minds has been programmed. This doesn’t just show in our patience levels. It shows in every aspect of our lives.
Your customers aren’t immuned of the fast paced virus, They want responses too and they want it Now! or they can move to the next available vendor.
They love fast replies, and messaging apps like WhatsApp Business can provide fast replies. WhatsApp Business has a higher response rate than any other messaging platform.
This high response rate indicates that customers will get answers to their questions quickly, increasing the opportunities for lead generation.
This immediate engagement can help you qualify leads, nurture them, retain interest while moving them smoothly through your sales funnel.
Now that you are fully persuaded, let’s take a look at my proven guide to generating leads and sales non stop using whatsapp.
Step-by-Step WhatsApp Lead Generation Strategy
- Set Up Your WhatsApp Business Account
Firstly, you want to set up your whatsapp business account to look like the result you are planning to get not the problem you’re praying to escape, so head over to your App store or Play store
Download the whatsApp business app, it is available for both android and iOS users.
Secondly, you want to create a professional profile: Include your business name, logo, description, contact details, and working hours. Do not skip a thing
Enable automated messages on your whatsapp, use greeting messages, away messages, and quick replies to keep them busy even while you are off working hours.
- Define Your Target Audience
Everybody cannot be your customer. The fact that you sell a generic product or service doesn’t necessarily mean everyone you see is on your radar for an ideal customer badge.
The Identification of your ideal customer should be based on certain demographics, interests, and pain points. So it becomes much easier for you to address their specific needs.
- Create a Lead Magnet
Let me not assume you know what a lead magnet is, rather let’s walk through it together, So, a lead magnet is more like a bait, it’s usually a free item or service that is given away for the purpose of gathering contact information.
To create a lead magnet, you need to offer something valuable, like an eBook, a discount code, or free consultation, to encourage people to share their contact details with you. I mean, I have never seen anybody who hates a good discount, so this is a really good place to start.
At the end of giving this offer, slide in a hot CTA and then share a clickable link that takes them down to your whatsapp DM, your other social media accounts or website
4. Make Good Use of WhatsApp Features
Whatsapp has a ton of useful features that come with the app and it just keeps getting better, some of these features include: broadcast lists, status updates, interactive messages and so on.
Broadcast Lists: with broadcast lists, you can send personalized messages to a group of contacts without revealing recipients and for the status update feature, it allows you post engaging content, offers, and updates to attract the right kind of attention.
For interactive messages, you can use buttons, product catalogs, or rich media to guide users through the sales funnel.
- Integrate WhatsApp with Lead Generation Tools
You might want to add a WhatsApp Chat Button to your website. For this, you can use tools like Breally to manage large-scale messaging campaigns and integrate with CRM tools.
To look more like a serious business person and get the best result possible, by all means, link your whatsApp account to your facebook and instagram ads to capture leads directly to your DM.
- Craft Compelling Messages
You don’t want to make your customers feel terrible after reading your message, so when crafting your copy or follow up message, use a hook in your opening sentence. One that is catchy and easily grabs attention
Everyone wants to know what’s in it for them so give something of value, address the customer’s pain points and offer solutions that work.
Lastly, your call to action is as important as your first opening sentence. Prompt them to want to take action, for example., “Click the link to book your free consultation now!”
Conclusion
Now that we have established that WhatsApp is among the best and most cost-effective ways to generate leads. You can now go on to implement these strategies and use these features to the highest point possible
Breally offers all the essential features for optimizing lead generation through WhatsApp and getting the best result possible. With Breally, you can set up your WhatsApp chatbot, broadcast promotional offers to unlimited users, and even enable live chat for round-the-clock customer support.
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