Whatsapp Marketing –
Think about the last time you received a whatsApp message. Chances are, it felt personal; like someone reaching out specifically to you.
That’s the beauty of whatsApp. It’s not just another marketing tool. rather, it’s a platform where real conversations happen, trust is built, and brands can feel like people.
Unlike email, whatsapp is much easier to navigate, build authority and attract the right audience. with over 2 billion active monthly users and a 95% open rate, it is safe to say that, whatsapp is the slowly becoming the safest channel to pitch your tent as a business owner.
Hence the need to start leveraging.
So, In this blog post, we will be exploring the concept of whatsapp marketing, learn how to create a WhatsApp marketing strategy, and discuss 15 powerful marketing strategies for growing your e-commerce business using whatsapp.
15 Whatsapp Marketing Strategies For E-commerce Growth – (Breally.co)
But before we go into the important stuff, let’s start with a quick definition…
What Is A WhatsApp Marketing Strategy?
A whatsApp marketing strategy is somewhat like a plan that a business follows for brand promotion. It’s a standard guideline for promoting your products or services to meet the needs of your customers accordingly.
To break it down to simpler terms,
WhatsApp Marketing is more like a friendly chat between you and your customers. you can use the platform to send news about your products, promo catalogs and special offers to help your customers stay interested.
Benefits of Whatsapp Marketing Strategy
Your business stands to gain a lot when it uses WhatsApp for marketing. The platform not only opens the door for opportunities but can also add a new dimension to how you connect and engage with your audience.
Let’s take a look at some of the benefits of WhatsApp marketing –
1. High User Engagement
Whatsapp is undeniably one of the frequently used apps on your phone right now. The creators of this app have found a way to bring every age, class and race together to achieve one common goal. That’s one reason why whatsapp is so powerful. On an average scale, an Android user spends at least 18.6 hours per month on WhatsApp, What does this suggest?
It suggests two Important things –
- People globally love this platform
- People feel comfortable and love spending time on this platform
Most businesses however are already leveraging WhatsApp to connect with their target audience and establish a strong personal bond with them and you should do too.
2. Wider Global Reach
Right now,WhatsApp is available in around 180 countries across the globe with India, Brazil, and Indonesia making the top three in terms of the highest user base.
And on top of that, around 25% of the world’s population is active on the platform daily. Both the data are huge considering how a platform can help brands reach far and off across the world.
Using WhatsApp for marketing can give your business the change it desperately needs and connect you with people from all around the world.
3. Higher Conversion Rate
There are reasons why brands all over the world love using WhatsApp for marketing. To understand the reasons, you first need to look at these two key stats –
- WhatsApp has as high as 98% open rate.
- About 80% of messages sent on this platform are opened within the first five minutes of being sent.
- The messages have an average response time of 90 seconds.
This kind of high open rate is not possible with other conventional channels like email and SMS. All the stats indicate one thing – sending messages on WhatsApp is certain to get some kind of response and that too, pretty fast.
When the response and open rates are high, it almost always leads to better engagement, resulting in higher chances of conversions.
4. Authentic Communication
Customers love engaging with brands in real-time. They too want to feel valued and heard, engage with service reps and get quick responses to their queries and complaints.
All of this is not possible with traditional channels and maybe that’s why WhatsApp is getting more popular as a channel for marketing. it adds a new dimension to one-on-one communication.
5. Automated Customer Interaction
Customers always expect timely responses. They often want to engage more with a brand that is consistent with messaging and communication. However, a business can’t be open all the time and it has to deal with time-zone restrictions as well.
All this could mean a lack of speed and consistency in customer response. Automation can help overcome this problem and can help you close that sales even while you sleep.
Now that we’ve understood the concept of whatsapp marketing and why it’s so important for your business, you might want to ask – What are these whatsapp marketing strategies and how can you apply them to your e-commerce business?
15 Powerful Whatsapp Marketing Strategies For E-commerce Growth
Many eCommerce companies have seen sincere growth using the whatsapp business platform and this growth has seriously improved customer experiences. Some of these strategies include :
1. Sending Promotional Messages
Sending bulk promotional SMS’s was a standard marketing practice before the arrival of WhatsApp. The practice continues today as well but the channel of delivery is a little different.Businesses can now use WhatsApp Cloud API to send mass messages and engage with potential customers who have opted in.
Using the API, you can send a variety of things, be it product updates, booking updates, shipping updates, marketing messages, and so on.
If you’re a small business, then WhatsApp business is fine for sending bulk promotional messages. However, big enterprises need a service provider like Breally.co to use the API for mass messaging.
2. Automate Communication
With WhatsApp, you can automate conversations with your customers and save your reps the stress of replying to everyday messages. The platform allows you to set up automated notifications for any type of communication, be it related to shopping, orders, abandoned carts, etc.
Using this feature, you can send automated delivery updates to customers, confirm orders, so on and so forth.
But how exactly does WhatsApp support automation? Well, WhatsApp has integrated chat bots that support pre-scripted responses to frequently asked questions. So, you can also benefit from this feature by automating your responses to get more done in less time.
3. Improve Customer Experiences
Customers always expect great experiences when they connect with you or your products. With a WhatsApp Business account, it becomes easy to serve your customers better and improve their overall experience with your brand.
You can improve customer experiences in three ways –
- Use the “Quick Replies” feature of WhatsApp to save responses as templates and offer quick replies to customers
- Categorize your messages and users with the help of the “Labels” feature and attend customer queries based on the relevance and urgency
- Attend customer queries outside business hours with the help of the “Away Messages and Greeting Messages
4. Add a Compelling CTA
Call-to-action buttons are so important to marketing messages on WhatsApp. You must choose them wisely and also ensure they are strategically placed. The right approach to using a CTA button is to offer a clear path for every action you want your customers to take.
Make sure the CTA you use helps people buy directly from WhatsApp.
5. Build Authenticity and Trust
Customers prefer dealing with reliable brands. It’s therefore important to build trust and gain loyalty for your business.
The WhatsApp platform provides different features that your business can use to build a better personality before your customers. Some of the steps are
- Add a display name to your account
- Apply for the green tick or green badge
- Create an informative profile with your website URL, store address, and email ID
6. Share the Catalog
With WhatsApp, you can create a catalog of your products and services and then share it with your customers for marketing. In the catalog, you can mention the price, product/service description, product code, and a website link.
A catalog on WhatsApp can contain up to 500 items. Your customers can browse the catalog and quickly find your offers and products. This right here can greatly improve engagement.
Many businesses also share catalog links through different channels, mainly social media so that potential customers can easily discover the business and the offers.
7. Use Group Chat Feature for Team Collaboration
Your marketing effort can become more effective when you connect with team members. Using WhatsApp, it’s incredibly easy to stay in touch with teams and colleagues.
You can use the “Group Chat” feature of WhatsApp to enhance team collaboration and bonding. This feature allows you to message up to 256 people at a time. You can create a dedicated group for marketing or sales where you can share updates, PDFs, and other documents.
8. Take Payments via WhatsApp
It’s always a mistake to redirect the customers to a new channel when they have reached the end of the sales funnel. It might frustrate them; they might opt out without buying anything.
You should rather consider taking payments within WhatsApp itself. Doing that ensures that you keep everything aligned within this channel and boost customer experience with your brand.
9. Send Carousel Messages
If you feel that broadcast messages are not proving effective in getting the clicks and conversions, consider using WhatsApp Carousel Messages.
They are recent additions to the platform and can generate more clicks for the novelty aspect.
You can send 10 carousel cards in one message for marketing.
You can use the carousel template to –
- Display new products
- Highlight features and benefits
- Promote offers
- Provide guides
10. Personalize Your Messaging
Customers love personalized engagement. The more personalized experience you provide, the more chances of conversion it can create. 78% of customers consider personalized communication as a key consideration for purchase.
With WhatsApp Business App, you can send personalized messages to customers and boost engagement.
Tips to personalize WhatsApp messages:
- You have to address them by name to create an immediate connection.
- You Must send messages that align with their interests or past interactions.
- You need to acknowledge past conversations or engagements.
- You can share relevant updates or offers based on their current needs.
- Don’t forget to invite them to interact by asking questions or seeking feedback.
11. Use Status Updates
The “WhatsApp Status Updates” feature is quite trendy these days, aren’t they? It seems everybody is fond of it.
Brands can also capitalize on the popularity of this feature to create engagement through storytelling.
You can share stories and promotions using rich media content. You can announce updates and special offers this way. This feature is ideal for promoting matters that are urgent and need immediate attention of the audience.
12. Host Challenges and Quizzes
Hosting quizzes and challenges has long been a key marketing strategy. It creates instant connection and engagement with the target audience.
WhatsApp understands that well and maybe that’s why it gives the feature where you can host quizzes.
Some Tips To Note:
- You need to define the objective of your challenge or quiz and establish clear rules for participation, including deadlines and criteria for winning.
- Be cautious to select a theme that resonates with your audience’s interests or aligns with your brand. This helps maintain interest and encourages participation.
13. Promote Events
There are many channels where you can promote the event at virtually no cost and get good traction. With WhatsApp, event promotion can ensure amazing results because the communication is one-on-one and the message is delivered directly to your customers.
To promote an event on WhatsApp, you can do many things, including –
- Send updates about the event
- Send invites to your events
- Send reminders
- Send all the details of the events
- Encourage Q&A with those who want to participate
You can use Breally’s WhatsApp campaign feature to run targeted campaigns for amazing returns.
This feature can help you turn conversations into conversions. You can easily customize messages to connect with your audience and drive engagement by adding images, videos, and product catalogs.
You can even invite users to take part in informative webinars and other events.
14. Redirect Website Traffic on WhatsApp
Which is more beneficial – engaging users on the website or WhatsApp?
Engagement on WhatsApp is more beneficial as it leads to better conversion rates for your business. That’s why you should consider redirecting your website traffic on WhatsApp.
You will just need a WhatsApp Button on your website or landing page to redirect the traffic. As soon as someone clicks on the button, he/she will be redirected to your WhatsApp.
Important Tips to Note:
- You should always use compelling CTAs on your website that encourage visitors to contact you via WhatsApp for inquiries, support, or to make purchases.
- Also, you can generate a QR code that directs users to your WhatsApp account. Display this QR code prominently on your website for easy access.
15. Share WhatsApp Link Across Channels
Increasing the visibility of your brand is one of the key aspects of effective marketing. With WhatsApp, you can easily do that and drive more users to your business. You just need to create a WhatsApp link and then share it across channels.
The link can be added to your WhatsApp business profile bio and distributed across popular social channels.
You can also integrate the link with the WhatsApp QR Code logo and share it on your preferred social channels for more visibility.
How to Create a Winning WhatsApp Marketing Strategy With Breally.co
Now that you have gone through the various marketing concepts, their benefits and some of the best marketing strategies, you need a whatsapp business API to better solidify your business . To market on WhatsApp, your business will have two options
- WhatsApp Business App
- WhatsApp Business Platform
While the WhatsApp Business app is free to use and feels ideal , it comes with limited features that may not accommodate your marketing goals. In contrast, if you’re a big enterprise, you should consider using the WhatsApp Business platform.
To use the WhatsApp Business Platform, you need to integrate it with a reliable third-party platform like Breally.co
It will ensure various additional features to better manage your customer communication and improve your marketing performance.
If you run an e-commerce business or any business at all, Creating a winning marketing strategy with Breally is the only way to get maximum results for your inputs. You can get more information about this tool at Breally.co.
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